Because a few that were made failed
there are no more being made. And television budgets are way too low to support
good quality animation. Even if quality is good we give them them in low
prices, this increases saturation in india market to reduce the quality price
of the product.
Animation studio in India lags the global market significantly in terms of number of
animation movies produced in India. The box-office failure of few movies
recently made Indian filmmakers shelve their projects on Indian animation
movies. However, Hollywood films enjoyed success on Indian screens. The release
of Avatar, a movie that is a hybrid of live action and computer generated
animated characters became the largest grosser in India indicating that Indian
audience is interested in animated content. The Hindi, Tamil and Telugu dubbed
versions of the film did equally well, highlighting the extremely responsive
regional market for animated studios in India. As the country moves out of
recession and Indian audience matures, animation movies in the pipeline are
expected to release.
UTV's Arjun, cost Rs 30
crore in production said to be one of the most expensive animated productions in India, shines the spotlight
on the conundrum that is animation studio in India. The
film is the first animated production in India to be co-branded with Disney,
the $41-billion US company's first deep dive into a market that has a voracious
appetite for feature films - the country releases around three a day - as well
as the world's largest population of children (400 million Indians are younger
than 15).
What lacking the Animation studio (India) and what keeps it from connecting with a target audience of children consuming $100 billion worth of toys, clothes, entertainment, food, and other products and services.
3D Animation Character creation |
Animation Studio in India |
What lacking the Animation studio (India) and what keeps it from connecting with a target audience of children consuming $100 billion worth of toys, clothes, entertainment, food, and other products and services.
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