The animation industry in India, today stands at Rs 12 billion, and is projected to grow
to Rs 42 billion by 2009. Animation company
in India is currently riding on two key factors – a large base of highly
skilled labour, and low cost of production. While the industry is gaining
prominence steadily, several important factors such as the government’s role in
supporting the animation industry, producing original content locally, and the
importance of training, will steer the industry to greater heights. .
A study by NASSCOM forecasts that the global animation
market will generate revenues worth $50-70 billion by 2005. Animation
production from Indian producers is expected to go up from $0.6 billion in 2001
to $ 1.5 billion by 2005.
Roadside Romeo |
Animated feature films in India may finally be coming of age
— song, dance, stars and all. It started small. Standing high atop his
animation studio empire, Walt Disney famously said, “I hope we don’t lose sight
of one thing — that it was all started by a mouse.” Cut to Diwali 2005, along
with the blockbuster releases starring assorted Kapoors, Khans and Kumar’s,
there was an ambitious animated film called Hanuman. It had no stars and was
ostensibly meant for children, but it went on to generate returns that the rest
of the season’s releases would envy. More significantly perhaps, it opened a
door, spawning a generation of producers, who saw an untapped market in the
Indian film space.
Film producers are ushering in a wave of animation and
special effects based movies to cash in on the passion for visual fantasy of a
younger audience.
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