Tuesday, 16 April 2013

Challenges for Animation Industry

The Indian animation market was fairly static till a couple of years ago when in earnest within the latter half the 90s animation studios made an appearance within the country. For an awfully lasting animation was thought of an expensive proposition. As digital technologies become a lot of accessible and user-friendly, animation, historically one in all the foremost labour and resource-intensive media practices has become a widespread mode of amusement, education & social activism.
The animation studio should be borne within the mind that the Indian animation industry was mesmeric. The Animation industry in India is comprised of 3 major segments:
  • animation amusement,
  • visual effects (VFX)
  • Custom content developing
The last section earns the maximum share.
Animation amusement is more divided into the following stages:
  •  material possession Rights (IPR)
  • Content Development,
  • Pre-production, production, post-production
  • Promoting, distribution and exhibition.
Indian player’s area unit primarily engaged within the labour-intensive production and post-production activities, as a ‘Service Provider’. Pre-production is about the preparation of the script, character design, storyboard layout & development. Production involves development of specifications concerning the character, background paint, inking and painting and visual effects. Post-production deals with final recording, colour piece of writing, testing and special sound effects. Finally, Marketing, Distribution and Exhibition cater to promotion, distribution, video videodisc unharnessed and cinema and TV screening.
According to Deloitte and ASSOCHAM, Animation studio India is anticipated to witness a big growth, each in terms of revenue and participation within the value chain. The Indian animation studio started by doing work for foreign corporations and it is developing characters, lines and voices of its own. 

As the business gains experience and tries to manoeuvre up the worth chain, it faces a couple of discouraging challenges, that it has to overcome to return near realizing its potential particularly trained men (in this case trained men refers to those that have the knowledge & the ability to contribute to the animation sector), lack of presidency support, tight budgets & informatics protection.

Friday, 12 April 2013

Why to hire a 3d animator from India?

There are sufficient reasons why an enterprise based in US and UK always prefers to hire a 3d animation studio India. Indian animation industry has witnessed a significant improvement in quality because we are able to create our own audience group in worldwide, who like our 3D work.A lot of animation institutes have come up in the span of last decade, and have greatly contributed to the industry in India itself. Animation is all about one's vision and utilization of tools and techniques. There is no dearth of animators who have actually started producing their own work.
The first Indian 3d film, roadside Romeo, released in 2008 resulted out of the joint venture between yash raj films and the Indian division of Walt Disney. We need such good J.V. to become preferable outsourcing destination. Not only our services are cost effective but also the innovation and creativity is at par with the standards of the global animation industry.
3D Animation Movie
3d animation studio is a creative and innovation oriented field where the animators should have to think out of box. Our 3d animator, designer should have a good sense of design, drawing and storytelling to withstand global market.
In addition, an understanding of motion graphics, size, ratios and perspectives would prove to be extremely important. Animation industry also calls for a certain degree of understanding when it comes to mathematics, physics, operating systems, scripting languages such as Mel scripting for Maya, and digital asset management. So, a whole lot of things converge in the world of 3d animation services. As a result, it becomes extremely challenging to hire a 3d animator, who has all the above skills.
Generally, in the creative field, very few individuals are proficient in all the aspects of that particular field. Hence a stringent hiring process needs to be set in place through which individual skill sets can be evaluated and mapped as per the organizational goals at large. Indian 3d animation industry has come a long way where the platform is open to showcase one's work and get recognized worldwide.