Wednesday, 11 September 2013

Indian animation race

The race of movie started long back at the end of nineteenth century. From that point the movie industry has encounter many experiment and betterment. In starting of the 20th century the movie got a brand new dimension that surprised the world. It was animation. Animation wasn't easy in those days. The procedure was completely hand drawn. The 2d or 2 dimensional animation brought smile into the face of thousands. The procedure was time taking and it had been impossible to create a movie more than ten minutes. The animation world found many extra normal head that lead the entertainment world to completely different heights.
Animation world:
The animation was specific for the fun entertainment that point of time with the cartoons only. Later it unfolds all over the world and it did not have to struggle much in the market because it was something that interact the mind of children with their parents with ease. Later it became possible to create the full length movie in the animation once the age of computer came in the world. Many of us tried to make out other emotions with the 2d animation however they unsuccessful as that did not work in the mind of people. It’s got two basic reasons. First the huge quality of the laughter it was extremely capable to get and another one is that the other emotional seriousness was not effective much in the 2d animation.
In search of rather more reality in the animation folks found a completely new world in the visual media that is the 3d animation. The 3d animation is extremely capable of producing something more realistic and acceptable. Other emotions are become attainable to make out. The Toy story was the first movie creating the revolution because it was the first full length 3d animation movie. At that time the 3d animation goes through several improvements day by day and it is giving the folks a chance to make something or to execute some thought that is impossible to shoot physically.
 Now Animation industry has change its face completely. Today animation studio in India are becoming the face of Worldwide animation industry.

Thursday, 5 September 2013

Animation Industry in India

The animation industry in India, today stands at Rs 12 billion, and is projected to grow to Rs 42 billion by 2009. Animation company in India is currently riding on two key factors – a large base of highly skilled labour, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government’s role in supporting the animation industry, producing original content locally, and the importance of training, will steer the industry to greater heights. .
A study by NASSCOM forecasts that the global animation market will generate revenues worth $50-70 billion by 2005. Animation production from Indian producers is expected to go up from $0.6 billion in 2001 to $ 1.5 billion by 2005.

Roadside Romeo

Animated feature films in India may finally be coming of age — song, dance, stars and all. It started small. Standing high atop his animation studio empire, Walt Disney famously said, “I hope we don’t lose sight of one thing — that it was all started by a mouse.” Cut to Diwali 2005, along with the blockbuster releases starring assorted Kapoors, Khans and Kumar’s, there was an ambitious animated film called Hanuman. It had no stars and was ostensibly meant for children, but it went on to generate returns that the rest of the season’s releases would envy. More significantly perhaps, it opened a door, spawning a generation of producers, who saw an untapped market in the Indian film space.
Film producers are ushering in a wave of animation and special effects based movies to cash in on the passion for visual fantasy of a younger audience.

Tuesday, 16 April 2013

Challenges for Animation Industry

The Indian animation market was fairly static till a couple of years ago when in earnest within the latter half the 90s animation studios made an appearance within the country. For an awfully lasting animation was thought of an expensive proposition. As digital technologies become a lot of accessible and user-friendly, animation, historically one in all the foremost labour and resource-intensive media practices has become a widespread mode of amusement, education & social activism.
The animation studio should be borne within the mind that the Indian animation industry was mesmeric. The Animation industry in India is comprised of 3 major segments:
  • animation amusement,
  • visual effects (VFX)
  • Custom content developing
The last section earns the maximum share.
Animation amusement is more divided into the following stages:
  •  material possession Rights (IPR)
  • Content Development,
  • Pre-production, production, post-production
  • Promoting, distribution and exhibition.
Indian player’s area unit primarily engaged within the labour-intensive production and post-production activities, as a ‘Service Provider’. Pre-production is about the preparation of the script, character design, storyboard layout & development. Production involves development of specifications concerning the character, background paint, inking and painting and visual effects. Post-production deals with final recording, colour piece of writing, testing and special sound effects. Finally, Marketing, Distribution and Exhibition cater to promotion, distribution, video videodisc unharnessed and cinema and TV screening.
According to Deloitte and ASSOCHAM, Animation studio India is anticipated to witness a big growth, each in terms of revenue and participation within the value chain. The Indian animation studio started by doing work for foreign corporations and it is developing characters, lines and voices of its own. 

As the business gains experience and tries to manoeuvre up the worth chain, it faces a couple of discouraging challenges, that it has to overcome to return near realizing its potential particularly trained men (in this case trained men refers to those that have the knowledge & the ability to contribute to the animation sector), lack of presidency support, tight budgets & informatics protection.

Friday, 12 April 2013

Why to hire a 3d animator from India?

There are sufficient reasons why an enterprise based in US and UK always prefers to hire a 3d animation studio India. Indian animation industry has witnessed a significant improvement in quality because we are able to create our own audience group in worldwide, who like our 3D work.A lot of animation institutes have come up in the span of last decade, and have greatly contributed to the industry in India itself. Animation is all about one's vision and utilization of tools and techniques. There is no dearth of animators who have actually started producing their own work.
The first Indian 3d film, roadside Romeo, released in 2008 resulted out of the joint venture between yash raj films and the Indian division of Walt Disney. We need such good J.V. to become preferable outsourcing destination. Not only our services are cost effective but also the innovation and creativity is at par with the standards of the global animation industry.
3D Animation Movie
3d animation studio is a creative and innovation oriented field where the animators should have to think out of box. Our 3d animator, designer should have a good sense of design, drawing and storytelling to withstand global market.
In addition, an understanding of motion graphics, size, ratios and perspectives would prove to be extremely important. Animation industry also calls for a certain degree of understanding when it comes to mathematics, physics, operating systems, scripting languages such as Mel scripting for Maya, and digital asset management. So, a whole lot of things converge in the world of 3d animation services. As a result, it becomes extremely challenging to hire a 3d animator, who has all the above skills.
Generally, in the creative field, very few individuals are proficient in all the aspects of that particular field. Hence a stringent hiring process needs to be set in place through which individual skill sets can be evaluated and mapped as per the organizational goals at large. Indian 3d animation industry has come a long way where the platform is open to showcase one's work and get recognized worldwide.

Saturday, 30 March 2013

Animation studios in India

In the recent years, animation studios in India have caught the fancy of the animation world. Animation production can be quite expensive which is why western production houses prefer to outsource it to cheaper countries. Compared to the western world, even the top animation studios in India prove to be cheaper.

While earlier, the preferred destinations were other South East Asian countries which were traditionally associated with animation, it is only recently that international production houses have begun preferring India, because of cheap labor, quality work and in project deadlines are kept intact infact of being pressurize to work night shifts, the quality of the product which is in lakhs we gave them in thousands.

Animation Studio in India
 One would assume that with so much appreciation being given to Indian animation companies, they would be producing some world class animation themselves. However, even the top animation studios in India have not made a mark in the international animation scene with a completely Indian project. Even Crest Animation, which has been in the news for its production ‘Alpha and Omega’ making it to the Oscar nominations, has not made any groundbreaking animation on its own.

Since the dearth of talent or skills is not the issue, there are several other reasons that have been put forth for this lack of quality animation. However, the two main reasons that have been identified are lack of finances and lack of original story ideas. Since animation requires a very expensive production process, not having enough funding can seriously affect the quality of even the best animation studios in India.
top animation studios
This is compounded by the fact that Indian animators mainly rely on mythology and folk tales for story inspiration. This means that the animation that is made here does not feel fresh and contemporary, thereby affecting its popularity.

Saturday, 23 March 2013

A new outsourcing fever has gripped India

India's animation sector is witnessing a major boom. Overseas entertainment giants like Walt Disney Imax and Sony are increasingly outsourcing cartoon characters and special effects to Best Animation Company in India for commercials and computer games.

So what makes India a hub for animation? Why is the sector experiencing exponential growth? In this special series, we take a look at what makes India shine in the world of animation.

3d animation services in India
The total cost for making a full-length animated film in America is estimated to be $100 million to $175 million. In India, it can be made for $15 million to $25 million.
C K Prahlad, an animation consultant based in Bangalore, says the biggest advantage is the cost factor. "Indian animation companies are charging extremely low rates compared to other countries. That is attracting the Hollywood companies to outsource their animation film series to the Best Animation Company in India," he said.

Major US animation studios and producers are realizing this huge cost advantage that India offers, that’s why they are approaching to Best Animation Company in India

"Due to changing viewing habits, channels or networks are being forced to bring down license fees. As a result, the volume of work has been dropping.

In this situation, India's advantage of low production costs could be a boon to the domestic animation industry," said Margaret Dean, Sony Pictures' head of family entertainment group and a consultant to various animation studios in the US, during a recent India visit.
According to the National Association of Software and Services Companies (Nasscom), the total revenues of the 3d animation services in India were estimated by between $200 million and $300 million in 2004.

Animation Company in India
Nasscom estimates the animation sector grew at a rate of over 20 per cent last year. "Demand for animation production services from India is growing with the emergence of an organized animation production sector, with state-of -the-art of work required for international TV program production, at substantially lower costs," a Nasscom report said.
Last year, a Nasscom study on the 3d animation services showed that the global animation production market is set for major growth. The study, which is based on multiple statistical projections on the market, from segments such as industry sources, Pixel Inc and Arthur Andersen (Study on the Entertainment and Media sector) forecast that the global animation market would generate revenues worth $50-70 billion this year.

But which are the countries that India is competing with in getting animation outsourcing?
"Primarily, we are competing with China. But even here, our quality standards are much higher than Chinese studios," argues Jayakumar.

Thursday, 21 March 2013

What’s lacking in Indian Animation?

Because a few that were made failed there are no more being made. And television budgets are way too low to support good quality animation. Even if quality is good we give them them in low prices, this increases saturation in india market to reduce the quality price of the product.

3D Animation Character creation
Animation studio in India lags the global market significantly in terms of number of animation movies produced in India. The box-office failure of few movies recently made Indian filmmakers shelve their projects on Indian animation movies. However, Hollywood films enjoyed success on Indian screens. The release of Avatar, a movie that is a hybrid of live action and computer generated animated characters became the largest grosser in India indicating that Indian audience is interested in animated content. The Hindi, Tamil and Telugu dubbed versions of the film did equally well, highlighting the extremely responsive regional market for animated studios in India. As the country moves out of recession and Indian audience matures, animation movies in the pipeline are expected to release. 
Animation Studio in India
UTV's Arjun, cost Rs 30 crore in production said to be one of the most expensive animated productions in India, shines the  spotlight on the conundrum that is animation studio in  India. The film is the first animated production in India to be co-branded with Disney, the $41-billion US company's first deep dive into a market that has a voracious appetite for feature films - the country releases around three a day - as well as the world's largest population of children (400 million Indians are younger than 15). 
What lacking the Animation studio (India) and what keeps it from connecting with a target audience of children consuming $100 billion worth of toys, clothes, entertainment, food, and other products and services.